Dunell’s Premier Wines, Jersey, UK
The space of Dunell’s Premier Wines is huge, which means that thousands of wines can be displayed. This includes their huge Wine Wall, which runs the length of the store. The refurbishment was a chance to try something new, and they installed two 16-bottle By The Glass systems with Self-Serving Card Readers.
This means that Dunell can not only display thousands of wines, but they can also have 32 bottles open around the clock. Ready for people to try before they buy, and taste new and exciting wines they may not have tried before. This is coupled with a fantastic marketing effort, to ensure that the latest deals, offers and wines on taste are available for anyone to see.